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blending the
art
+ science
of marketing
BRAND CAMP + Online Home
Syllabus
Articles:
The Brand Equity Pyramid
Brand Familiarity
Brand Love
Brand Synthesis
Conceptualizing, Measuring, Managing Brand Equity
Consumer Evaluations of Brand Extensions
Measurement and Dimensions of Brand Equity
Measuring Brand Equity
Perceived Brand Globalness
Class Slides
Day 1 Slides
Day 2 Slides
Brand Measurement Excel Sheet
Day 3 Slides
Day 4 Slides
Group Project Dropbox Upload Link
Day 5 Slides
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