top of page
IM MOUREY, Ph.D.
Marketing. Creativity. Innovation.
J
Home
About
Research
Teaching
Books
Contact
More
Use tab to navigate through the menu items.
BRAND CAMP + Online Home
Syllabus
Articles:
The Brand Equity Pyramid
Brand Familiarity
Brand Love
Brand Synthesis
Conceptualizing, Measuring, Managing Brand Equity
Consumer Evaluations of Brand Extensions
Measurement and Dimensions of Brand Equity
Measuring Brand Equity
Perceived Brand Globalness
Class Slides
Day 1 Slides
Day 2 Slides
Brand Measurement Excel Sheet
Day 3 Slides
Day 4 Slides
Group Project Dropbox Upload Link
Day 5 Slides
bottom of page
